corporate vision

corporate vision is a competitive social game (3-5 players) that teaches how corporations can use customers’ digital footprints to construct personas for more accurate targeted advertisements, contributing to the rise of what Professor Shoshana Zuboff calls “surveillance capitalism.” 

In this game, one player will act as the customer, while the others will act as corporations who will speculate on the customer’s digital footprints and use them to create advertisements targeted to the customer. The customer judges the pitches and awards engagement tokens to the corporation with the best personalized pitches, using the criteria of persuasiveness and logical justification based on the available data points. 

We hope this game acts as a conversation starter on your role as a customer under this age of surveillance capitalism, and we invite you to reflect on the subtle insidiousness and economic allure of advertisements made just for you.

How well do corporations know you? (How much do you care?) 

Created by Shana Hadi, Nick Feffer, Charlotte Feng in February 2023.